Jelly Bunny x Hello Kitty: a 71-Piece Y2K Collection
Two of the cutest names in a young shopper's wardrobe have joined forces. Jelly Bunny, the homegrown footwear and fashion label, has teamed up with Hello Kitty, the Sanrio character that has been quietly everywhere for fifty years, for the Jelly Bunny x Hello Kitty Collection. It launches this August at Jelly Bunny boutiques nationwide and online.
Seventy-one pieces, from cardigans to sandals
This is a full wardrobe rather than a capsule. The 71-piece collection spans women's ready-to-wear, footwear and accessories, with matching styles for kids, so a parent and child can dress the same. Expect graphic T-shirts, cosy sweatshirts, cardigans, handbags, hats, the signature Jelly Bunny shoes and sandals, and children's footwear.
The look is playful and Y2K, built on Hello Kitty's signature palette of red, cream, black and soft pastels, with checkered prints running through it. The details are where the collaboration earns its keep: embroidered patches, statement bows, character graphics and small whimsical touches that read as Hello Kitty while still looking like something you would actually wear on a coffee run.
Accessories that do the talking
It is the accessories that carry the character hardest, from bucket hats to phone cases printed with Hello Kitty and friends, the kind of finishing pieces that turn a plain outfit into a whole mood.
Character collaborations have become a reliable way for a fashion label to feel fresh, and we have watched plenty of them land, from Gentle Monster's Bratz capsule to Puma's Squid Game drop. What makes this one easy to like is that both names are already comfort brands for the same shopper.
Where to find it
The Jelly Bunny x Hello Kitty FW26 Collection launches in August 2026 at Jelly Bunny boutiques nationwide and on the brand's online store, with pieces for both grown-ups and kids.
