Sulwhasoo's New Ginseng Masks Arrive in Malaysia From RM395
Sulwhasoo, the luxury arm of Amorepacific, is taking its Concentrated Ginseng Rejuvenating line into the mask category with two new additions: a Cream Collagen Mask and an Ampoule Mask. Between them they cover the usual wishlist of wrinkles, elasticity, soothing and pores, built on the ginseng research the brand has leaned on for years.
Ginseng is the ingredient Sulwhasoo is best known for, and the Concentrated Ginseng Rejuvenating range is the line where it goes hardest on anti-ageing. Bringing that formula into a mask is really about contact time. A serum sinks in over seconds, while a mask keeps a heavier dose of actives sitting on the skin for the length of a treatment, which is the case both new products are built around.
The Concentrated Ginseng Rejuvenating Cream Collagen Mask (20g x 5 sheets, RM495) is the firmer of the two. It pairs the actives from the line's Rejuvenating Cream with collagen, and is formulated with Ginsenomics, Ginseng Peptide, Skin-like Collagen, adenosine and a vitamin derivative. A Double Wrapping Sheet holds it against the skin for longer contact, which is where a cream-type mask tends to earn its keep over a thin sheet.
The Concentrated Ginseng Rejuvenating Ampoule Mask (25ml x 5 sheets, RM395) leans on moisture instead. It combines a freeze-dried sheet with a boosting ampoule, and is formulated with whole ginseng-derived ingredients, Ginsenomics, Skin-like Collagen, five types of hyaluronic acid and madecassoside. The area-specific coated sheet is aimed at the moisture barrier, pores and elasticity.
Both arrive as boxes of five, so they read as a short at-home treatment you reach for before an event rather than a nightly step. If you are weighing where a mask sits next to the rest of a luxury routine, it is worth reading them against a treatment essence like Estee Lauder's Advanced Night Repair essence or a cream-and-lotion pairing such as La Mer's Treatment Lotion and Soft Cream, which do the day-to-day work a mask is only topping up.
