Carlo Rino Marks 40 Years With a Skincare Giveaway
Carlo Rino, the Malaysian fashion and accessories label, is turning 40, and it is marking the milestone with something its shoppers can actually use. The brand has opened an app-based campaign that puts more than RM130,000 worth of skincare up for grabs, handed out in daily draws over a 105-day run.
What the campaign gives away
The giveaway runs until 17 November 2026 and is open to Carlo Rino App members. Registering as a member enters you automatically, and two winners are drawn every single day the campaign is live. Each winner receives a four-piece skincare set made up of an Essence Milk, an Eye Essence, a Repair Serum and an Essence Water.
The daily format is the point. Rather than one large draw at the close of the anniversary, Carlo Rino is spreading the prizes across the whole period, so there is a fresh pair of winners each day and a reason to check back throughout the campaign.
A homegrown name reaching for beauty
Carlo Rino has spent four decades as a fixture in Malaysian malls, better known for its bags, footwear and accessories than for skincare. Leaning into beauty for its anniversary widens what the label can mean to its customers, the same instinct that has other homegrown houses stretching beyond their core. Leather goods maker BONIA recently brought a Thai star to Kuala Lumpur to front its latest campaign, and beauty activations have become a regular fixture on the local retail calendar, as with the recent Beauty In Perspective showcase at The Exchange TRX.
For existing customers, the draw is a bonus layered on top of the usual membership perks and vouchers. For anyone new to the brand, it is a low-effort way in: sign up, and you are entered. It also keeps members opening the app across the ten weeks the campaign runs, which is as much the aim as the gift itself.
How to take part
Entry runs entirely through the Carlo Rino App, which is available on the App Store and Google Play. Download it, register as a Carlo Rino App member, and your sign-up qualifies you for the daily draw. Members also get access to the brand's exclusive perks and vouchers while the campaign is live.
Forty years in, Carlo Rino is betting that a daily dose of skincare is a friendlier way to celebrate than a single grand prize. For its members, it turns the anniversary into something that shows up every day until November.
