Ladies, here’s an event you don’t want to miss! Guerlain, the renowned French luxury beauty house, are proudly hosting their Bee Garden 2025 Pop-Up in Southeast Asia. Opening at The Exchange TRX Kuala Lumpur, set to be from the 28th of April to the 11th of May! An experiential retail concept that seamlessly blends beauty, fragrance, and sustainability, offering visitors an unparalleled journey into the world of Guerlain.
The Bee Garden Concept
A unique tribute to Guerlain’s heritage, this concept integrates skincare, makeup and fragrance into a nature-inspired sanctuary. The multi-sensory retreat space highlights the brand’s commitment to sustainable luxury, offering an immersive experience that connects guests with the artistry of beauty. To transport visitors into an environment where elegance and environmental consciousness harmoniously coexist, every detail has been meticulously crafted.
An Unparalleled Multi-Sensory Journey
Guerlain’s Bee Garden is an unparalleled multi-sensory odyssey for guests to indulge in. The journey begins with an exquisite ASMR Immersion. Harmonising soothing sounds and captivating visuals to narrate the rich legacy of Guerlain. Of which includes their unwavering commitment to sustainability.
Then, it continues with a dedicated skincare consultation, offering an intimate introduction to their newly reformulated serum. Guests will be witnessing the Abeille Royale Youth Watery Oil Serum’s transformative effects firsthand.
For the ladies who love perfume, the journey continues with an exclusive exploration of the
L’Art & La Matière collection. Expert consultants will be guiding each guest through a custom-made scent discovery. Therefore, crafting a signature fragrance expression that’s tailored to their own individuality.
And for the makeup lovers, there is an artisanal beauty consultation. Guerlain’s experts will craft unique looks that enhance natural elegance and illuminate the complexion with effortless sophistication. For a quick touch-up, enjoy a 10-minute flash makeup session that is perfect for achieving a fresh, radiant look inspired by the Bee Garden.
Discover Guerlain’s Iconic Creations
At the centre of the pop-up, Guerlain is presenting their latest innovations across its three key pillars of beauty. The Abeille Royale Skincare collection takes center stage with the relaunch of the Abeille Royale Youth Watery Oil Serum. A revolutionary formula infused with three exceptional black bee honeys and royal jelly, designed to deliver visible anti- aging results with luxurious indulgence.
Next, another innovation on display is the exclusive preview of the Terracotta Le Teint Glow foundation. Designed to provide 24-hour hydration and an ethereal glow, this revolutionary formula seamlessly blends skincare and makeup, redefining modern beauty with its radiant, second-skin finish. Perfect for those days where you’re out all day or for those hardworking ladies who have a long day ahead of them.
Meanwhile, the L’Art & La Matière Fragrance Collection pays homage to the alchemy of perfumery, transforming the finest raw materials into captivating fragrance experiences. Among them, there’s Pêche Mirage, a sumptuous blend of juicy peach, saffron, and osmanthus, enveloping the senses in an aura of refinement and sensuality.
A Sweet Partnership: Guerlain X Lachér Patisserie
In addition to all of that exciting activities and displays, Guerlain is also collaborating with Lachér Patisserie, who are known for their refined, French-inspired confections. To celebrate the Bee Garden Pop-Up, this collaboration elevates the experience with a limited-edition menu of handcrafted desserts. All thoughtfully curated to mirror the elegance and olfactory richness of Guerlain’s fragrance universe. Thus, translating scent into flavour, Lachér presents an exclusive dessert trio that captures the spirit and story of each fragrance, offering guests a truly multisensory encounter. Just as the pop-up does as well.
So, that’s it! If you’re free from the 28th of April to the 11th of May, head over to The Exchange TRX for Guerlain’s Bee Garden 2025 Pop-Up!
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