The world’s best French beer, 1664, is reviving its well-known Bon Appétit-lah campaign with a stylish and surprising look. For this year, the brand joins forces with CLOT, a Hong Kong streetwear label led by Edison Chen, for its very first all-Asia collaboration, using French brewing with a streetwear twist.
Like before, 1664 adds special touches to simple eating moments to please those who appreciate both cuisine and style. CLOT, which uses East-meets-West styles and a famous Silk Royale pattern, joins in to make enjoying sweets feel much more fashionable.
Marketing Director of Carlsberg Malaysia Olga Pulyaeva said, “Through Bon Appétit-lah, 1664 brings that spirit to life, turning everyday dining into something more special and even more extraordinary. This year, we are taking it a step further with CLOT, blending style into how we experience beer and culture. This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold, and true to 1664’s signature style,”
The guests can enjoy the collaboration most at the lively event at TRX’s Raintree Plaza in Kuala Lumpur, happening on 13th and 14th June, where they can taste Asian meals with French touches, watch top-notch performers on stage, and discover the 1664 x CLOT special merchandise during the event before anyone else. Additionally, guests can have a look at the chic new merchandise in the on-site speakeasy-themed 1664 x CLOT fabric shop.
Won’t be able to go to the event? You can still see the 1664 Blue Hour at 30 outlets across the country in June and July, and there will be more special merchandise and experiences waiting for you. Also, anyone who buys 1664 products from selected stores or online sites can get a limited edition 1664 x CLOT ceramic tumbler.
For more details and to RSVP for the event, visit 1664malaysia.com/eventbal2025.
Don’t forget to follow @1664malaysia on Facebook and Instagram for updates. All activities are open to non-Muslims aged 21 and above. As always, remember to #CelebrateResponsibly—if you drink, don’t drive.
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