Another Spring/Summer 2025 collection has arrived from kate spade with its global brand campaign called “To The Ones Who Carry Us”! This collection introduces a bold, seasonal campaign that embraces a fresh aesthetic to connect to younger audiences. Such as the Gen Zs! So, to celebrate the universal roles friends play in a girl’s life with creative scenes. Bringing modern, relatable energy to the brand.
To The Ones Who Carry Us
The campaign stars Ice Spice, everyone knows her for her fearless authenticity, and Charli D’Amelio, who has the ability to resonate with her same-aged and younger audience. The spotlight is on the Deco Chain Shoulder Bag in two new seasonal colourways. in turn, it captures the energy of Gen Z’s bold and fast-moving lives, set in a vibrant cityscape. All while being like the fierce friends who carry us through it all.
The Deco Chain Shoulder Bag is a versatile essential that seamlessly transitions from day to night or even casual to polished. Thus, making it a bag that can do it all. From the post-breakup pep talker to the friend group unifier, the campaign celebrates the friends who show up, stand out and make every moment count. Perfectly representing the amazing people in our lives who are there through thick and thin.
As highlighted, the Deco handbags have been reimagined for the season in standout Spring and Summer colourways. There’s Blue Multi Denim, Jungle Vine, Sweet Cream and Apricot Cream. Even one is bound to be perfect to represent your bestie! It’s a modern expression of kate spade’s design DNA. Deco fuses clean lines, minimalist form and effortless, everyday luxury. Made for the one who carries more than just her essentials. She could be carrying the world, her own world and often everyone else’s too.
The kate spade Spring/Summer 2025 collection is now available to shop with new styles continuing to roll out through spring and summer in-stores. kate spade new york’s channels will reveal more about the campaign! Check out their official website or follow their Instagram!
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