Laurier Malaysia is back as the Official Feminine Care Partner in the KL Fashion Week 2025 to celebrate the theme of strengthening women through the brand. This year, Laurier launched the newest campaign, called the “Experience Zero Feeling”, featuring the Laurier Super Slimguard line, as the preference of a woman who wants to have the ultimate comfort, but also chooses a fashion-forward lifestyle.
The fashion showcase, held last Friday at Suria KLCC’s Esplanade as part of KLFW’s celebration from August 4 to 10, 2025, brought together style and substance through a creative collaboration with Malaysian fashion label What To Wear (WTW).
And the message conveyed by Laurier was clear: feminine care should never be in the way of fashion, self-expression, and confidence. Women have the right to be fashionable, comfortable, in charge, even at that time.
The core of the campaign is Laurier Super Slimguard, which provides the freedom of comfort and trust in protection, and women can enjoy their day to the best of their abilities. This concept was crystallized on the runway in this fashion segment that was a combination of creativity and accessibility.
Laurier x What To Wear
The focus of the show was at the Laurier, where 10 curated looks went to the runway with brand ambassador Sandra Lim opening the show. The design embraced the key concept of the Experience Zero Feeling, with every glance merging with the movements and effortlessness, and modernity.
Tan Poh Ling, Vice President of Marketing at Kao Malaysia, said, “At Laurier, we believe the best things in life don’t weigh you down, they lift you up.” She added, “When women are in their flow – creatively, emotionally, or physically – the last thing they need is something holding them back. That’s why our theme this year, “Experience Zero Feeling,” is more than just a product claim. It’s a creative state of being. Real confidence comes when you’re comfortable enough to do anything – even on your period”.
The collection by What To Wear, known for blending modern femininity with modest elegance, echoed Laurier’s vision. Headlined by Miss Universe Malaysia 2024 Sandra Lim, now the new Brand Ambassador, the runway featured an inclusive team of women representing Malaysians from all walks of life. This reinforced Laurier’s mission to be a trusted companion throughout a woman’s life journey.
Laurier Super Slimguard
The Experience Zero Feeling theme focuses on the Laurier Super Slimguard pad giving a girl the feeling that she feels her best even when she is on her period. Its thickness of only 0.1cm provides 200 times Ultra-absorbency such that moisture is trapped ail at once to keep the users dry, and guarded. This implies all-day protection that is subtle enough to be worn under any of the most fitted attires.
Considering performance and polish Laurier Super Slimguard is a perfect partner to the woman who demands more out of her daily essentials. Whether in the runway or in a hectic day, it accompanies the sense of confidence and style of the modern fashionable woman.
Bringing “Experience Zero Feeling” to Life
One of the highlights of the events was the 360 glam cam, which was a fan favourite and which allowed visitors to pose and take the best shots in the fashion-week fashion. It also honoured the freedom to move, express, and feel free, similar to the Laurier Super Slimguard promise.
Experience Zero Feeling should not be a theme, but it is the one that runs the entire catwalk to the crowd. Laurier’s KLFW 2025 campaign invites every woman to feel empowered and comfortable in every moment.
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