Rihanna is once again pushing pop culture and high fashion, only this time bringing her fan base to the fantasy realm of The Smurfs as part of her newest FENTY x PUMA partnership. Timed perfectly with her role as the beloved Smurfette in the upcoming Smurfs film, hitting theaters on July 18th, the new collection celebrates nostalgia with a modern twist.
The line is a fantastical combination of Smurf-related fashion aesthetics and a Rihanna-style fashion-forward touch. It is characterized by comfy oversized knits decorated with an image of the mushroom house where Smurfette lived, playful sweats, which features blue polka dot stitching, and a new version of a popular Avanti shoe style, redesigned in the shape of the denim blue color. The collection is meant to be worn by adults and kids alike, and a family-friendly party of fun and fashion.
This latest partnership strengthens FENTY x PUMA’s reputation for creative collaborations that push boundaries. With Rihanna’s star power and a timeless animated franchise behind it, the collection is poised to become a standout in both the fashion and entertainment scenes.
Available now on PUMA.com and at PUMA Sunway Pyramid, the FENTY x PUMA Smurfs collection ranges from RM599 to RM899. The release continues Rihanna’s streak of collaborations that merge storytelling, cultural relevance, and bold streetwear style.
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