PUMA is brought back the rebellious spirit of its legendary style, the Mostro. Amelia Gray, a model and fashion icon, fronts the brave new campaign, with her edgy fashion flair bringing the Mostro to life in a set of shocking visuals.
Trendsetting is the word that best describes Gray, an epitome of the Mostro: out of the box, bold, and painlessly original. The campaign takes us into a nocturnal story, and we catch glimpses of intimacy, curiosity, and a straight-up attitude as Gray roams around the city. Every scene is rhythmic with the same bursts of vitality that the Mostro is famous for, creating a steadier beat in line with the fusion of heritage and rebellion that must characterize the shoe.
“I love that the Mostro is comfy, cool, and just really easy to wear,” Gray shares. “It looks great with everything and instantly pulls the whole look together. It has that perfect mix of retro and modern that makes any outfit feel more elevated.”
The PUMA Mostro was originally released in 1999, having the Italian word monstro, or monster, as its name and a combination of components in track spikes of the 1960s and surfing shoes of the 1980s. With its distinctive low-key silhouette, the sneaker is characterized by an eye-catching spiked sole and a purely utilitarian strap fastening which made it fashionable at the time, and the limited-edition it is now.
This campaign will become a new era of the Mostro, beginning with the release of the attention-grabbing colorway of the Mostro the eye-candy “Pelé Yellow”. The shoe retails at RM569 and is ready to buy at PUMA.com and throughout PUMA stockists such as JD Sports, ATMOS, Undefeated, SoleWhat, and Foot Locker. The Mostro will once again take over the streets and this is owing to increasing drops later in the year.
Whether you’re into retro flair or contemporary edge, the PUMA Mostro invites you to embrace your bold side – just like Amelia Gray does, after dark.
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