With the arrival of its 2025 Pocket Collection, Gentle Monster is once again shaping the eyewear world by uniting functional design with amazing fashion inspiration. This new line includes 21 foldable eyewear designs that show the brand’s bold signature style. In the spotlight, one of the pieces surprises everyone through a unique partnership with Bratz®.
Bringing Gentle Monster and Bratz together isn’t only for marketing; it proudly stands for standing out and accepting different viewpoints. The outcome includes an impressive pair of glasses and a special Bratz doll showing the fearless style that both companies share. The fresh campaign joins style and technology by using the Bratz doll to inspire and express the theme. High fashion, pop culture and modern design all blend wonderfully together.
Presented in vibrant and unusual pop-up stores in Los Angeles, Seoul, Shanghai and Bangkok, the campaign truly matches the boldness of its products. The heart of these pop-ups features a huge, interactive Bratz doll section created to immerse visitors in a world where reality and fantasy blend.
The designs themselves leave nothing to be desired when it comes to innovation. 2025’s Pocket Collection features metal details and also offers star-shaped glasses without lenses, reflecting the boundaries of eyewear. The uncommon folds in all the items do not take away from their ability to be both practical and fashionable in today’s world.
Aespa’s Karina is the face of the campaign, making the post-human story come alive in a way that fits with Gentle Monster’s look. Her persona brings together human fantasy and powerful fashion design, forming a natural link to the Bratz dolls and how they look.
By continuing to innovate, Gentle Monster proves that the 2025 Pocket Collection is a clear sign of the brand’s focus on updating modern fashion with bold ideas, creative tales and unique partnerships.
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